IFJ Startup Blog
Knowledge is worth its weight in gold. Our experts, lawyers and notaries know your worries and concerns. And they naturally do have adequate answers. In our IFJ Startup Blog you find current news, expert's articles, reports, interviews and background reports about the Swiss startup scene. Explore the topics via the categories.
Large reach, small budget
Mon, 17.02.2025, 08:00
Even with a small budget, you can create a strong advertising impact – if you use the right strategies. Here you can find out how you can cost-effectively expand your reach and address your target group in a purposeful manner.
(Placard) signs for your Advertising Campaigns
Mon, 26.08.2024, 13:00
Not all signs are the same: there are decorative signs, company signs, information signs, signposts... And the right material for every type of sign.
Sustainable printing: Tutorials and tips
Tue, 05.09.2023, 00:00
A flyer with a slightly raised glossy lacquer surface, golden lettering on bright white paper... elaborately finished print products like these certainly make quite an impression, but sustainable prin...
PoS marketing: modern, effective sales promotion
Tue, 28.02.2023, 08:00
Increasing direct sales, bringing about additional purchases, acquiring new potential customers … with professional Point of Sale marketing (PoS marketing for short), achieving this goal is a piece of...
Plan the perfect exhibition stand in 5 steps
Mon, 22.08.2022, 08:00
Planning your own exhibition stand from scratch sounds complicated. But it doesn't have to be. Follow these five steps and put together your individual trade fair presentation in a completely flexible...
How Swiss Post gives startups a boost
Wed, 22.06.2022, 09:00
The startup “Stadt Land Korb” sends gift packages every day containing high-quality “made in Switzerland” products. To save time and simplify the shipping process, this fledgling company relies on Swi...
Why is contact management so important? - Part 2
Wed, 04.05.2022, 10:00
The cornerstone of a good customer relationship is well-structured contact management. If you have carefully stored your customer data, you can always be well prepared for customer meetings and thus s...
The 3 lessons of Squid games
Tue, 16.11.2021, 12:00
You have most probably heard about the new survival drama show on Netflix called "Squid Games" and many marketing lessons can be learned from it. With more than 130 million viewers, the show’s success...
Protect your corporate identity
Fri, 17.09.2021, 10:00
The IFJ is proud to announce a new partnership for the support of our entrepreneurs. They can now protect their corporate identity in collaboration with Legal Marque SA.
The five most common errors when creating print data
Tue, 31.08.2021, 08:00
Creating print data yourself can be tricky. Despite many tutorials, our colleagues from Customer Services have noticed that some errors occur more often than others when creating print data. Here are ...
Swap home office for fresh air.
Wed, 05.05.2021, 08:00
Whether working in the office, at home, outside on the balcony or in nature. MacBook Air keeps you and your colleagues flexible and efficient. And thanks to AirPods Pro, active noise cancellation keep...
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